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Webinars |
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Webinar: What is the Digital Signage Association
and Why Should I Join?
Overview|Download View this webinar to learn everything you wanted to know about the Digital Signage Association. How did it start? What kinds of companies are members? What are the benefits? You’ll meet members of the Advisory Board, hear their thoughts and have the chance to ask them questions.
- Learn how the association was formed, its purpose and who the members are
- Discover how your company can benefit from membership
- Find out the Association’s plans for the future
Webinar: Digital Signage Future Trends
Overview|Download In this webinar, we shared some of the results from the recently published Digital Signage Association report, Digital Signage Future Trends, which contains survey data from over 1,200 participants. Industry experts will share their insights on the future of digital signage.
You'll learn:
- What technologies survey respondents see as key drivers in the near future
- The top reasons organizations are installing digital signage
- Where the industry is headed with an expert SWOT (strengths, weaknesses, opportunities, threats) analysis
- The unmet needs from the shopper and brand perspectives and its impact on retail
Webinar: Digital Signage ROI
Overview|Download  For many people involved in digital signage or considering implementing digital signage, achieving a return on investment (ROI) is one of the major goals, if not the primary objective. In this webinar, members of the Digital Signage Association ROI Task Force will share their insights on how to measure and achieve ROI for your digital signage implementation.
You’ll learn:
- What costs to include, such as hardware, software, communications, and installation
- How to measure cost savings
- How to factor benefits such as sales lift, ad sales, market development funds, shopper experience and compliance
Webinar: Content Best Practices for
Digital Signage Networks
Overview|Download A very special on demand webinar where members of the Digital Signage Association Content Best Practices Committee will present a methodology that delivers the highest possible viewer impact, influence and response for digital signage networks. The presenters will discuss the critical DO's and DON'Ts for creating content and programming schedules.
- How to create powerful content that drives results
- How to structure playlists to achieve maximum effect; loop times, day parts and update frequency
- Adding elements that create additional viewer interest such as weather, news and subscription services
- Understanding environmental issues such as display placement, location, and traffic
Webinar: Best Practices for Digital Signage
Content at the Point of Sale
Overview|Download This is a must-see webinar on content for point of sale networks. Members of the Digital Signage Association Content Best Practices Committee present and discuss examples of great content and the latest content strategies. They’ll show examples and provide tips on best practices. You’ll learn how to create powerful and relevant messages in retail environments.
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MEMBER TESTIMONIAL
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| "DSA gives Cisco the opportunity to connect with others who are also strategically and creatively thinking about digital media and digital signage."
Thomas Wyatt
General Manager
Digital Media Systems Business Unit
Cisco Systems |
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